Design + Art Direction
Rachel Hortman is an art director and designer with more than four years of experience. She is currently an art director at Atlanta magazine, Atlanta's longest running city-magazine. Beyond her work in print, Rachel is also versed in mobile-responsive web design, UX, and crafting content and strategies optimized for social media.
She thrives in a collaborative environment. As an art director who emphasizes a “let’s break it” moonshot approach, she has had the opportunity to work on a variety of cross-platform projects incorporating contributions from illustrators, photographers, writers, and editors to create projects that embody her drive to experiment and innovate.
In addition to her day job, Rachel is a co-founder/creative director/designer for Dope Girls, a zine for "women who smoke weed and get shit done." Dope Girls, more than being just a zine, is an outlet for a variety of merchandise (apparel, matchbooks, koozies) that extends the brand identity beyond the printed page. As a fulcrum for progressive activism, the “getting shit done” part of its credo, Dope Girls regularly organizes events that incorporate female/LGTQIA visual artists, musicians, and performances to raise money for Planned Parenthood Southeast. Dope Girls has been recognized by various voices in the media and design industry, including Good magazine and the much-lauded podcast Stoner.
Before living in Atlanta, Rachel grew up in the suburbs of D.C. and was heavily influenced by the city's D.I.Y. punk scene. Her formative years were spent behind a drumkit in addition to being a jack-of-all-trades for band related artwork, designing everything from flyers and posters to t-shirts and tote bags. Her direct interaction with consumers selling merch she had designed for her own bands and others, including touring with the likes of alt-rock legends Mudhoney, played a key role in her attitude towards the endless possibilities design can affect. Seeing people’s immediate reaction to her design work from across the merch table informed her perspective on what immediately resonated and what fell flat with different audiences. After a few years playing music in Nashville while moonlighting as a designer in between touring and releasing music on a regular basis, Rachel made the move to pursue design as a full time career.
Good Magazine — Association of Food Journalists — Tom Tom magazine — Association of Alternative Newsmedia — Stoner podcast — The Design Kids