Rachel Hortman is an art director and designer.
She is currently an art director at Atlanta magazine, Atlanta's longest running city-magazine. Beyond her work in print, Rachel is also versed in mobile-responsive web design, UX, and crafting content and strategies optimized for social media.
In addition to her day job, Rachel is a co-founder and creative director for Dope Girls, a zine for "women who smoke weed and get shit done." Dope Girls, more than being just a zine, is an outlet for a variety of merchandise (apparel, matchbooks, koozies) that extends the brand identity beyond the printed page.
Before living in Atlanta, Rachel grew up in the suburbs of D.C. and was heavily influenced by the city's D.I.Y. punk scene. Her formative years were spent behind a drumkit in addition to being a jack-of-all-trades for band related artwork, designing everything from flyers and posters to t-shirts and tote bags. Her direct interaction with consumers selling merch she had designed for her own bands and others, including touring with the likes of alt-rock legends Mudhoney, played a key role in her attitude towards the endless possibilities design can affect. Seeing people’s immediate reaction to her design work from across the merch table informed her perspective on what immediately resonated and what fell flat with different audiences. After a few years playing music in Nashville while moonlighting as a designer in between touring and releasing music on a regular basis, Rachel made the move to pursue design as a full time career.
Good Magazine — Association of Food Journalists — Tom Tom magazine — Association of Alternative Newsmedia — Stoner podcast — The Design Kids